This is a curated selection of my recent work. All projects shown here were developed and executed end-to-end by me — from concept and strategy to design and final production. I have led multiple projects across branding, packaging, and creative direction, and would be happy to share additional work upon request.
LIBRA JANITORIAL SERVICES
Brand Identity & Packaging System
Logo Design • Mascot Development • Packaging Design • Label System • Merchandise • Vehicle Graphics • Uniform Design • Environmental Branding • Marketing Assets
LIBRA JANITORIAL SERVICES is a modern cleaning brand system developed through logo refinement, mascot design, packaging concepts, merchandise, vehicle graphics, uniforms, and campaign visuals.
The visual identity combines sage green, warm neutrals, and minimalist typography to create a clean, approachable, and contemporary brand experience — evolving a traditional janitorial company into a modern lifestyle-oriented cleaning brand.
Uniform Section
Professional Appearance. Trusted Service.
Our branded uniforms and service fleet reflect the same standards we bring to every space: clean, organized, reliable, and professional.
Product / Brand Expansion Section
Beyond Cleaning — Building a Lifestyle Brand
Libra Clean is evolving into a modern eco-conscious brand system inspired by clean design, sustainability, and thoughtful everyday living.
Mascot Section : Meet Our Little Helper
A friendly symbol of care, cleanliness, and consistency — designed to bring warmth and personality to the Libra Clean experience.
ROSE Beverage – Brand Identity & Packaging
Logo Design • Packaging • Label Design • Environmental Graphics • Marketing Assets
ROSE is a premium beverage concept developed through a complete brand identity system including logo design, packaging, and campaign visuals. The visual language contrasts deep blue with blood-orange red, expressing energy, flavor intensity, and contemporary elegance.
Holiday Cocoa Collection
Every Drink, A Mood
End-to-End Branding, Packaging & Die-line Design
Narrative Direction ( Alternative Concept)
An unbranded, story - driven approach designed for a broader World Market audience, focoucing on emotional connection and design .
ROSE Beverage – Brand Identity & Packaging
Flavor System: 5 Flavors. 5 Moods. One Experience.
Each bottle captures a moment, a feeling, and a story — turning cocoa into an experience, not just a drink.
Midnight Campfire — Milk Chocolate
Frosty Escape — Peppermint
Slow Cozy Evening — Salted Caramel
Warm Power — Gingerbread
Sweet Memory — S’mores
Logo Design • Packaging • Label Design • Environmental Graphics • Marketing Assets
ROSE is a premium beverage concept developed through a complete brand identity system including logo design, packaging, and campaign visuals. The visual language contrasts deep blue with blood-orange red, expressing energy, flavor intensity, and contemporary elegance.
A structured label system designed to balance flavor identity,
storytelling, and product information.
• Center-focused identity
• Character-driven storytelling
• Clear information hierarchy
• Minimal holiday-inspired details
Designed for Gifting. Crafted for Impact.
A window-box design that showcases the product while creating a memorable holiday gifting experience.
• Die-cut window revealing the bottles
• Designed as a collectible set
• Strong shelf presence
Holiday Novel Illustration concept for Cocozy
Ghirardelli Chocolate – Luxury Packaging Design
Creative Direction • Packaging Design • Brand Presentation
Ghirardelli is a historic San Francisco chocolate brand known for its premium quality and heritage.
This packaging concept explores a refined visual language combining navy blue, gold accents, and embossed textures to evoke luxury, craftsmanship, and timeless elegance.
The design system enhances shelf presence while celebrating the brand’s iconic identity and rich chocolate tradition.
Michael Moj – Music Album Cover Design
Creative Direction • Album Cover Design • Visual Identity
A visual identity and album cover concept for the artist Michael, designed to capture the emotional depth and atmosphere of contemporary music storytelling.
The design blends cinematic lighting, bold composition, and expressive typography to create a powerful visual presence that reflects the tone and narrative of the music.
Papa Herb – Cannabis Packaging & Brand Repositioning
Creative Direction / designer • Rebranding • Packaging Design
A cannabis packaging and brand repositioning project for Papa Herb, focused on creating a modern and distinctive visual identity.
The redesign introduces a refined brand language, updated logo system, and contemporary packaging to strengthen shelf presence and brand recognition in a competitive cannabis market.
AWA Forged Composite – Automotive Brand Experience
senior desiner • Brand Design • Event & Campaign Visuals
A multi-platform brand experience project developed for AWA Forged Composite, an automotive performance brand.
The project included creative direction and design across multiple touchpoints such as racing team apparel, vehicle graphics, exhibition booth design, and engine component packaging.
By creating a cohesive visual language across these elements, the brand presence became stronger and more recognizable during competitions and events, contributing to increased audience engagement and customer interest.
Citrus Juice Series – Packaging Design
Senior designer asset Marketing • Packaging Design • Brand Visuals, laibling
A vibrant packaging series developed for citrus beverages including orange, strawberry, and lemon flavors.
The design focuses on bold color contrast, playful typography, and fresh visual elements to communicate flavor intensity and shelf impact.
DR ROSE — Performance Essentials for Women
Creative Direction • Brand Identity • Apparel Design • Visual System
For DR ROSE, I developed a complete creative direction for a women’s performance activewear line, focusing on the balance between function, elegance, and modern identity.
My role included defining the visual language, color strategy, and product detailing, ensuring that every element—from garment cuts to branding—works as a cohesive system.
I introduced a minimal sage palette enhanced with magenta accents to create a distinctive and memorable brand signature. This contrast was applied strategically in zippers, logo placement, and tags to elevate both functionality and visual impact.
On the product level, I designed ergonomic seam lines and structural cuts to enhance movement, comfort, and body fit—translating performance into form.
In addition, I created the visual storytelling and campaign assets, including moodboards, product presentation, and landing page design, to position DR ROSE as a premium, design-driven activewear brand.
UI/UX & Product Design
Website and Mobile App Design in Figma
Creative Director & Product Designer
Branding, UX/UI, Website Design & Development
I design and build complete digital experiences — from concept to launch.
Landing Page Design
Creative Direction • Landing Page Design • Campaign Visuals
Landing pages designed to support marketing campaigns and product launches.
The focus is on clear visual hierarchy, storytelling, and conversion-oriented design that guides users toward action.
Behsima TV – Logo Motion & Broadcast Identity
Creative Direction • Branding • Motion Design • Production
A broadcast logo motion and brand identity developed for Behsima TV.
The concept explores light, motion, and visual rhythm to introduce the channel with a modern and cinematic identity.
The animated logo serves as the opening signature for the channel’s visual presence.
